Family Research Council

A Penney for Your Thoughts


By Tony Perkins
April 15, 2013

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J.C. Penney should stick to selling clothes, because Americans aren't buying their politics. Hello, I'm Tony Perkins of the Family Research Council in Washington, D.C. Business is tough enough without offending half your customers. J.C. Penney found that out the hard way. Under CEO Ron Johnson, the store took a hard Left turn, hiring Ellen DeGeneres as their spokesperson and launching a series of pro-gay ads. That didn't sit well with One Million Moms, who decided to put their money where their values are. Stocks dropped-- and so did faith in Johnson. Last week, the Board replaced him with former CEO Myron Ullman. In his first interview back, he hinted that the problem was party political. "There's no reason to try and alienate customers," he said. We'll see if the company learns from its mistakes. But in the meantime, J.C. Penney's freefall should be a warning to other companies who are itching to jump on the same-sex "marriage" bandwagon. It may win you a pat on the back from the media, but in the end, it's bad business!

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