Family Research Council

Coke Puts Liquid Assets in Political Advocacy


By Tony Perkins
January 22, 2014

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Coca-Cola's new commercials may be the last straw for some conservative shoppers. Hello, I'm Tony Perkins of the Family Research Council in Washington, D.C. Coca-Cola's new "Reason to Believe" campaign is sounding more like a "Reason to Be Concerned," after the popular soda company started pouring itself into political advocacy. In the ads, now airing on Irish, Dutch, Norwegian, and British stations, Coke tries to paint same-sex "marriage" as the antidote to hatred. The company shows two men at a wedding altar with text that says, "For every display of hatred.... There are 5,000 celebrations of love." Unfortunately, this isn't the first time Coke has used its brand to promote same-sex "marriage." For years, the soda giant's sponsored of pride parades -- and gotten a 100% score from the Human Rights Campaign. The ratings from families aren't nearly as stellar. The Director of OneMillionMoms.com is encouraging Americans to "stand up for truth no matter what company they're up against." Maybe consumer outrage will give Coke the kick in the can it needs!

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