Family Research Council

Dynamite Dynasty


By Tony Perkins
January 16, 2014

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In the advertising world, it pays to have family values. A lot. Hello, I'm Tony Perkins of the Family Research Council in Washington, D.C. They don't call it a dynasty for nothing! According to Variety, A&E's duck hunting reality show is bringing in more advertising dollars than a lot of big name network shows -- controversy or not. After Phil Robertson went public with his biblical beliefs on homosexuality, companies are still flocking to "Duck Dynasty," forking over as $180,000 for a flight of commercials on the hit show. And they don't plan on leaving any time soon. "Across our client base, it didn't really reach the level of [removing] advertising," said one buyer. If anything, "Duck Dynasty" is probably more popular now than it was before the Left launched its attack. In a country where people cave faster than you can say "political correctness," Americans respect the Robertsons for standing their ground. And investors know: "Duck Dynasty" isn't just giving them value for their money -- they're giving them values for it.

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