At GEICO, Protecting Kids Is So Easy A Caveman Could Do It

February 12, 2007

Here's today's Washington Watch Daily commentary from FRC Radio:

At GEICO insurance, they've got families covered--in more ways than one. When parents pressured them to pull their ads from a vulgar TV show, GEICO listened. Last month, people who watched the FX program "Dirt" were horrified. Not only did the actors use profanity after profanity, but part of the story involved an explicit gay sex scene. contacted the show's sponsors and said "Dirt" was dragging their names through the mud. Of all of the corporations involved, GEICO was the only one to pull their ads. Their marketers agreed that an insurance company, of all places, should put a premium on kids' innocence. And supporting shows that promote sex and homosexuality is a huge liability for the family. If anything, this is a great reminder of how important it is to contact companies when they support something that's offensive. It only takes a few minutes. And with GEICO, those 15 minutes could save your kids 15% or more in graphic content.

To download this commentary as an MP3, follow this link.