A recent article from Live Action News details a new approach being taken by an adoption agency to get the pro-life message out to women about to have an abortion. The article explains that Bethany Christian Services (BCS), a global nonprofit organization that provides services such as adoption, foster care, and pregnancy counseling, will use geo-fencing to reach out to women in abortion clinics.
For those unfamiliar with the term “geo-fencing,” it’s a location-based service that can send messages (i.e., advertising) to anyone who enters a pre-set location. A company or organization can select particular locations -- in this case, BCS selects abortion centers -- into which to send their ads.
So, when someone enters a particular abortion clinic and opens up the internet or an app, geo-fencing allows BCS ads to appear in the app or on the webpage. The intended end result, of course, will be that the woman leaves the clinic and seeks out the assistance of BCS or another pregnancy care center.
Thinking outside the box by creatively using technology is just what the pro-life movement needs to propel its message further -- even to the darkest corners of abortion clinics.